Start and the rest will follow: how to rethink consistency
To uncover how to overcome fear, procrastination, and various hurdles that get in the way of starting and sustaining projects, I turned to several creatives who have had daily, weekly, and monthly projects to gather insight and advice on building consistency in your own work.
1. LISTEN TO THE WAKE UP CALL
There are experiences or moments in our lives that can shock fear and procrastination to the sidelines.
Writer, photographer and the brains behind
Motivated Mastery, Paul Jun, was prompted to begin a regular writing practice when he was “failing college and lost in life.”
“A friend saw the situation I was in and gave me some real talk, ‘You’re a young 20-something-year-old and you have no skills of value – you can’t build me a website, edit an essay, or design anything.’ That hit me hard, but in a good way – I had to wake up.”
Often a wake up call can give us the push we need to re-evaluate how we spend our time and the type of work we pursue.
“Towards the end of that year, I realised how much I loved the process – and the way writing made me feel – so I invested in an online workshop to teach me the fundamentals of the craft and also how to start building something online,” he said.
2. WHAT TO DO IF YOU LACK SPARE TIME FOR YOUR PROJECT
With balancing a full-time job alongside volunteer positions for arts organisations, freelance writing and criticism, and the upkeep of her weekly food blog,
Whatever Floats Your Bloat, spare time for writer Sonia Nair’s project is scarce.
“The biggest hurdle is always simply a lack of time. I often write my blog post for the week on the weekend and if my weekend is packed with social activities, I either have to pre-write it during the week, when I'm already juggling my day job with other writing commitments, or I have to forego social commitments to stay at home and write the blog post,” she explains.
It’s important to a find balance between taking your project and work seriously, but also knowing when you are being too hard on yourself.
“Taking my blog seriously enough to do this is important to me, but equally, I also try to be forgiving with myself when life takes over and I simply don't get the time to write a post,” said Nair.
“Being organised is key, and preparing multiple blog posts ahead of time when I'm at a loose end has helped me stick to my weekly schedule,” she adds.
3. GET COMFORTABLE IN THE BEGINNER’S CHAIR
As Steven Pressfield explains, fear – or what he calls Resistance – can actually provide fuel for your creative work when you learn to embrace it.
Jun agrees, and adds it’s important to embrace difficult beginnings.
“I am familiar with the Resistance as a writer and have learned to dance with it, but playing with photography put me back in the beginner’s chair. That was humbling and important, which is why side projects and play are key to creativity. You have to keep that beginner’s mindset; it cultivates curiosity, humility, and open-mindedness,” said Paul.
Being a beginner is also fertile ground for creativity, explains writer and comedian
Magic Steven.
“There are benefits to clocking up hours of practice, but there are other great benefits in being inexperienced, naive and open-minded. Being pure, not entrenched in any corrupt, outdated system. Everyone always talks about 10,000 hours, but yesterday I was talking with a friend about all the great work people do who are new to something, and I wondered if there is, or should be, a counter-movement or counter-concept called ’10,000 Seconds,” says Magic Steven.
4. “THRASH AT THE BEGINNING”
One of the best lessons Jun learned by doing the
altMBA with Seth Godin was to “thrash at the beginning of a project.”
“I love the word thrashing because that’s what we’re doing internally – think of it like fish out of water. When you thrash in the beginning of a project, you’re asking all of the questions so you avoid sabotaging yourself in the middle or end of a project. It’s about getting clarity for the path you’re about to go on,” he said.
Thrashing is about fear, but it’s also crucial to understanding what you’re doing and where you want to be.
“Thrash early, get clear on what you’re making and why, and ask all of the questions that make you uncomfortable: What is it for? Who are you trying to change? What does failure look like? What does success look like? What assets do you have that’ll help you move forward? What assets are you missing? Who will support this project? Who do you need to support this project? What are the constraints?” adds Jun.
5. KNOW THAT MOMENTUM CAN CHANGE DIRECTION
One of the pitfalls to consistency is the pressure to feel like you have to keep doing something you are no longer engaged with.
“There will also reach the point when the burden of doing it outweighs the joy, or when you've gotten all that you possibly can out of it. That is a good time to re-evaluate the scope of the project,” explains Sonia Nair.
There will constantly be points in our creative practice where our projects are change direction, decrease momentum, pause, or cease altogether.
When Jun started his role at
CreativeMornings, his focused shifted to photography. “Learning photography enhanced my writing process. I didn’t expect it to happen, but what photography allowed me to do was to be more observant and vigilant to the details around me. My writing slowed down and became more careful, conscious, and intentional.”
What this meant for his own writing work is that he only sent one newsletter for his personal blog at the end of the 2017 with a subject line: ‘I swear you signed up for this.’
“I think 50 people unsubscribed and I was expecting to lose 50% of my list – they would have been right for leaving because I wasn’t fulfilling my promises.”
What can be gleaned from this experience of shifts is that it’s okay for consistency to fluctuate, but it’s important to have full awareness of it. “I think it takes years to be self-aware of when you’re forcing something versus just being damn lazy,” adds Jun.
“I think it takes years to be self-aware of when you’re forcing something versus just being damn lazy.”
6. YOU CAN BE BOTH UNDISCIPLINED AND CONSISTENT
We are quick to make judgements about ourselves and our ability to see something through, but like all stories we tell ourselves, it’s important to note when they are useful, when they are outdated, and when they aren’t applicable to certain parts of our lives.
We are often more dynamic than we think – we just need to experiment with what parameters work for us – as Magic Steven explains.